Mark rules & specification
How to use the mark
Neopulp is a format, not a publisher. The mark is free to apply to your own book. Keep the promise, print the credit, and don't redraw the mark — everything below is the detail of those three rules.
01 · Ink
Two inks and a stock. No third colour.
| Value | Name | Use |
|---|
| #0D0C0B | Press black | Type, rules, stamp keyline |
| #E8FF4D | Signal acid | Highlight and seed square only — never as type colour, never a field larger than the stamp |
| #F2F0EB | Bright white | Stock |
No tints, no gradients, no glow, no drop shadows.
02 · Type
Archivo and JetBrains Mono. Nothing else.
| Face | Where |
|---|
| Archivo 900 | Wordmark, titles, the reader promise |
| Archivo 700 | Bylines |
| JetBrains Mono | Numbering, disclosure, all letterspaced small text |
Both are open-licence and free. Your book's interior can be set in anything — only the mark is fixed.
03 · The seven rules
What holds the mark together
- One word. NEOPULP — never spaced, never camel-cased, never hyphenated. Lowercase “neopulp” in running text, because it is a common noun.
- The highlight sits behind PULP only. The insult is the part that gets highlighted. Behind the whole word it becomes decoration and the argument disappears.
- Clear space equals the cap-height of the wordmark, on all four sides. Nothing enters it.
- Minimum sizes. Stamp 22mm wide in print, 96px on screen. Below that, use the badge. Wordmark never below 11px.
- The acid square is fixed. Same size relative to cap-height, always top-right of the stamp, always keylined.
- Never rotate the stamp. It is a certification, not a sticker.
- Never lock up with another movement mark. Not the same surface, not the same file.
04 · Sizes
Three versions. Content is removed, never shrunk.
| File | Size | Use |
|---|
| stamp-full | 34mm+ / 130px+ | Back covers, title pages. The only version carrying the reader promise |
| stamp-compact | 22–34mm | Front covers with room. Promise drops, disclosure stays |
| stamp-badge | under 22mm | Spines, thumbnails, storefront listings, busy covers |
| seal-square | any | Avatars, favicons, app tiles, stickers. Never on a cover |
| wordmark-black / -reversed | 11px+ | Writing about the format: sites, posters, decks |
| wordmark-mono | 11px+ | One-ink print, foil, emboss, copyright pages |
The geometry never changes between sizes: keyline, wordmark left, acid square right, 2px rule, mono block at the foot.
05 · On someone else's cover
The only flexibility granted
- The keyline and wordmark may take your cover's text colour.
- The badge may sit on a solid stock field if your cover is busy — never keyline-only over artwork.
- Any of the sizes, any corner, any edge.
Never, by anyone
THE ACID SQUARE RECOLOURED, REMOVED, OR RESIZED
ROTATED, ARCHED, OUTLINED, SHADOWED, OR TINTED
LARGER THAN THE AUTHOR'S NAME
ABOVE THE TITLE IN THE READING ORDER
06 · Locked wording
The credit and the promise
Reader promise — on the stamp, back cover, and storefront line:
One big premise, followed all the way.
Credit line — title page, at byline scale, above the fold:
Seeded by [name]
The premise, structure and direction of this book are [hers / his / theirs]. The sentences were written by a machine at [her / his / their] instruction.
Shelf and search language: idea-first fiction.
Never appears anywhere
“AI-ASSISTED” · “CO-CREATED” · “IN COLLABORATION WITH”
“AI-GENERATED” · ANY SENTENCE OPENING “WHILE SOME MAY…”
07 · Series numbering
Optional, and Arabic
№ 004 in JetBrains Mono, at the head of the spine or top-left of the cover. Use it if you're publishing a sequence; skip it if you aren't.
08 · Files
Production notes
- SVG for anything printed or resized; PNG at 4× for slides, social, and storefronts that reject vectors. Never scale a PNG up.
- Convert type to outlines before sending to a printer, or install both typefaces.
- Lockup widths are pinned with
textLength, so proportions hold even where Archivo isn't installed.
Download the asset pack →