Neopulp is a movement, not a publisher. The mark is free to apply to your own book. Keep the promise, print the credit, and don't redraw the mark — everything below is the detail of those three rules.
| Value | Name | Use |
|---|---|---|
| #0D0C0B | Press black | Type, rules, stamp keyline |
| #E8FF4D | Signal acid | Highlight and seed square only — never as type colour, never a field larger than the stamp |
| #F2F0EB | Bright white | Stock |
No tints, no gradients, no glow, no drop shadows.
| Face | Where |
|---|---|
| Archivo 900 | Wordmark, titles, the reader promise |
| Archivo 700 | Bylines |
| JetBrains Mono | Numbering, disclosure, all letterspaced small text |
Both are open-licence and free. Your book's interior can be set in anything — only the mark is fixed.
| File | Size | Use |
|---|---|---|
| stamp-full | 34mm+ / 130px+ | Back covers, title pages. The only version carrying the reader promise |
| stamp-compact | 22–34mm | Front covers with room. Promise drops, disclosure stays |
| stamp-badge | under 22mm | Spines, thumbnails, storefront listings, busy covers |
| seal-square | any | Avatars, favicons, app tiles, stickers, covers. Carries no disclosure — the title-page credit does the telling |
| wordmark-black / -reversed | 11px+ | Writing about the format: sites, posters, decks |
| wordmark-mono | 11px+ | One-ink print, foil, emboss, copyright pages |
The geometry never changes between sizes: keyline, wordmark left, acid square right, 2px rule, mono block at the foot.
Reader promise — on the stamp, back cover, and storefront line:
Credit line — title page, at byline scale, above the fold:
The standard behind the mark — agency plus responsibility. Not that a human typed it; that a human answered for it, through every draft:
Typing “write a great novel” and publishing whatever comes back does not meet it. Authorship is the two-hundredth exchange, not the first.
Shelf and search language: idea-first fiction.
Saying the machine was a collaborator is not a hedge — it's how the book was made. Hedging is the apology; the credit line is the opposite of one.
What it is. “Neopulp” does two jobs. Capitalised, it names the mark and the movement: the Neopulp mark, Neopulp is a movement, not a publisher. Lowercase, it is the common noun for a book that carries the mark — a kind of book, the way a novel, a zine, or a podcast is a kind of thing. It's a neopulp. She's written three neopulps.
Why it matters. A common noun belongs to everyone who uses it. A brand name needs an owner, a ™, and permission — and the whole point of the mark is that nobody owns it and nobody has to ask. A word people can drop into a sentence spreads on its own; a brand name has to be marketed. So the word is deliberately not trademarked, and we ask that nobody else trademark it either.
How to use it.
| Where | Write | Example |
|---|---|---|
| Running text | lowercase, with an article; plural “neopulps” | “It's a neopulp.” · “a neopulp about a drowned city” · “the first neopulps” |
| The mark, the movement | capitalised, one word | “the Neopulp mark” · “Neopulp is a movement, not a publisher” |
| Shelf, store category, search | idea-first fiction | The category phrase. “Neopulp” is the noun; “idea-first fiction” is where it's filed |
| Title pages, covers | the mark and the credit line only | The word never appears as a publisher name or imprint |
№ 004 in JetBrains Mono, at the head of the spine or top-left of the cover. Use it if you're publishing a sequence; skip it if you aren't.
textLength, so proportions hold even where Archivo isn't installed.